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Consumers

To anticipate market trends it is necessary to monitor consumer behaviour.

Survey
Consumers

Understanding the aspects of a market requires an accurate survey. It is essential to make the right decisions.

Consumers

Co-creation is on the rise. Co-creating a product or a service with your community is a very rewarding experience.

customer strategy
Consumers

Consumers now have more freedom to express themselves, to promote one brand or to devalue another.

News

The upfeed allows you to discover your top products, to set an optimal selling price and to create a relationship of trust with your consumers.

pricer
News

In times of crisis, health and safety is the priority, a pricer must develop a strategy that protects flows and revenues.

News

Excessively high pricing is a disincentive to making a purchase decision. This problem can easily be solved by optimising the price.

News

With consumer tastes constantly changing, it is difficult for brands to adapt to customer desires.

Covid-19: More than one French SME out of two fears bankruptcy
News

The Confederation of SMEs published this Friday, April 17 that more than one in two SME managers (55%) fear their company going bankrupt.

Start-ups and scale-ups, 6 reasons why it's important for customers to pay
Pricing

Pricing is one of the most important decision-making axes for your business. We reveal 6 reasons for this.

How do you prepare your post-Covid-19 business?
News

World leaders are facing trade challenges brought on by the covid-19 pandemic at this time.

Discover our list of the 5 best books on pricing strategy.
Pricing

A surprising number of companies are trying to increase their profits without the help of a carefully designed and creative pricing policy.

News

The spring of 2020, confined because of covid-19, is changing the course of the seasons and the retail sector in an unprecedented way.

Consumers

Faced with the coronavirus crisis, men and women have a very different method of consumption.

Pricing

We live in a digital age, so why not harness the power of social media to grow your bottom line?

Pricing

Including customers and audiences in product design and pricing is a powerful and innovative approach.

Pricing

The price sensitivity of your consumers is a determining factor in defining your business strategies.

Pricing

Why does calculating willingness to pay with your audiences help you determine an optimal price?

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